Pudsey the surprise winner of this year's Britain's Got Talent is now so famous, he cannot go anywhere without a disguise!

Pudsey's owner, 17 year old Ashleigh Butler told The Daily Star Sunday how things have become pretty tough for the UK's most famous hound. “This week has been insane" she explained.

“We can’t go on public transport any more. I’ve started disguising Pudsey in a raincoat.

“People didn’t really recognise him when I put it on so we keep doing the same.”

Pudsey's new found fame has found him mingling with A Listers all week, including Kanye West, Kim Kardashian, Gary Barlow, Alan Carr, Nelly Furtado and BGT boss Simon Cowell.

Ashleigh now hopes that she and Pudsey can become worldwide stars as offers from Hollywood have already been flooding in. “Everyone dreams of cracking America so I can’t wait to go over there.

“There have been loads of offers. Ideally, I would like him to become a film star. He would be perfect.

“I’d love Pudsey to star with Johnny Depp or Robert Pattinson. That would be my dream.

“I still can’t believe it all. We’ve met so many celebrities who say they are fans.

“Gary Barlow told me his kids voted for us seven times in the final.”

However, fame costs, and Ashleigh has already noticed a down side to super stardom - and that is that Pudsey is turning into a bit of a diva! Her talented doggie is showing signs of taking after his number one fan, Mr Cowell...Ashleigh revealed: “Pudsey is a bit of a show-off and a diva.

“He definitely knows he’s the star of the show. He’s like the dog equivalent of Simon Cowell.

“I think that’s why Simon likes him so much. They even have the same haircut.

“The big difference is that Pudsey doesn’t care about money.”

This years series of Britain's Got Talent produced a healthy crop of fresh, young talent with second placed act, opera singing teenagers Jonathan & Charlotte already poised to strike a £1 million deal with Syco.

Now runners-up Molly Rainford and Ryan O'Shaughnessy have both been given recording contracts by Sony, it has been reported.

The Sun newspaper claims that the pair, who made the final of the show but did not get into the top three, were both snapped up thanks to Simon Cowell.

A source told the paper: "There are big plans for Molly and Ryan. They both deserve record deals. Ryan is a great singer and Molly's got so much talent at such a young age she could be a huge star of the future."

With Rod Stewart rumoured to be putting his leopard skin leggings on an X Factor chair this year as a guest judge, ex Take That-er Robbie Williams seems also likely to guest star.

Robbie and Rod will now take turns to fill the gap and sit alongside Gary, Louis Walsh and Tulisa Contostavlos when the show starts next month.

According to the Daily Star, producers were said to be worried that they would have had to go ahead with auditions in Liverpool without the presence of a fourth judge.

Neither Rod or Robbie are likely to be permanent fixtures on the panel, but as producers scramble to find a big name to replace the departed Kelly Rowland they hope having superstar guest judges will kick the series off to an exciting start.

Simon Cowell helpfully added his thoughts on who should help out on The X Factor this year tweeting: "50/50 chance Pudsey may guest judge on X Factor"!

Across the pond, Howard Stern has been stirring things up with some scathing comments about Britney Spears' addition to The X Factor USA panel.

The"shock jock" lived up to his reputation as a pot stirrer with this little rant: “I think that we’re going to tune in to see if she can function through the thing,” Stern snarked on his show this week about the singer’s new X Factor gig. “As far as any real criticism, I think Simon [Cowell] and L.A. Reid will be doing that. I think Britney is going to stand there and eat a lollipop and wear a sexy outfit. I don’t anticipate great opinions from her.”

Despite being employed America's Got Talent, which is another of Simon's shows, Stern didn't mince his words about Britney's addition to the panel.

Do you agree with Howard Stern? Will audiences be tuning in to witness "a car crash" or do you think Britney will be a good mentor for the up and coming new acts? Lets us know on Facebook or Twitter.

The One Direction boys have been given a furious ticking off by their record label this week after racking up over £14K in mobile phone bills.

Louis Tomlinson, Harry Styles, Zayn Malik, Liam Payne and Niall Horan have all been working hard touring Australia and the USA promoting their debut album "Up All Night". Being so far away from home meant the boys were keen to keep in touch with their families and friends back in the UK - which meant hefty use of their mobile phones. In addition the boys all have huge amount of fans who interact with them on Twitter and Facebook - which also racked up the charges on their phones as the band are prolific users of social networking.

An insider at Simon Cowell’s Syco label said: “Like most teenagers, the boys are obsessed with all things social media.

"They’re also encouraged to tweet by management to keep them interacting with fans but Niall and Liam in particular got pretty homesick during their travels and regularly called home.

“When the bills landed on their doormat, the guys were utterly stunned and slightly devastated thinking they’d have to fork out themselves.

“In the end they got called in for a meeting and given a lecture on finances, and how to handle their money.

"It is vital wealth does not go to their heads. Their bills got signed off and the boys will not be making the same mistake again.”

As a reward for the success of the group, "Uncle Simon" (as the boys affectionately call their record label boss), agreed to pick up the tab for them. Having received around £400K each so far as a result of their hard work, each of the lads are expected to become multi millionaires when they receive royalty cheques in 2013 from the sales of their album and singles.

With the auditions for the UK version of The X Factor due to start next week, the panel is still short of a judge after Kelly Rowland recently quit the panel. It had been hoped that Dannii Minogue was to reprise her role on the show, but reports suggest that last minute negotiations have broken down and producers are frantically scrambling to find a replacement.

As the search continues for a permanent judge, big name guests are being lined up to fill the vacant spot and veteran rocker Rod Stewart has been lined up for an appearance.

The 67 year old Scot has been brought in an attempt to lure older viewers to the show, with producers hoping his legendary music pedigree will bring an air of credibilty to the series this year. They explained:

“Rod is a genuine living legend and exactly what the show needs.

“The details are still to be ironed out but it looks like he’ll be at the auditions next month in London and possibly Glasgow because of his Scottish heritage.

"He’s sold more than 100 million records worldwide so he knows exactly what it takes to succeed in the tough world of showbusiness, and hopefully he’ll also be a big draw for viewers who might not have been fans of The X Factor before."

Show boss Simon Cowell was said to be over the moon with Rod's involvement with the show, the insider adding: “It’s a big coup to get him involved and Simon Cowell is absolutely thrilled."

ITV bosses are concerned that it could be too late to book an A-lister like Katy Perry for the permanent role as a judge – and fear ending up with a dud like 80s pop Z-lister Sinitta. Although Katy Perry has reportedly agreed to appear as a guest judge, she declared herself too busy to commit to the job full time.

Other names being courted by producers are Westlife's Kian Egan with singers Estelle and LeAnn Rimes also being considered.

Britain's Got Talent runners up Jonathan Antoine and Charlotte Jaconelli may have been disappointed to have been pipped to the post by talented pooch Pudsey - but it's not all bad news for the opera singing teenagers.

They have reportedly struck a deal with Simon Cowell's record label, Syco in a deal worth £1 million.

Simon believes the pair could be bigger stars than Susan Boyle and will have huge international success. A source at Syco said: ‘Jonathan and Charlotte are undoubtedly talented. Everyone loved them and we are looking forward to working with them.'

The Essex duo are said to be delighted with the news and their new found fame has helped Jonathan with his confidence. Mum Tracy Antoine believes that appearing on Britain’s Got Talent has given her son a new lease of life. ‘He’s a different person since that first audition,’ she said.

‘Before this, he’d hide under a big jumper and hardly go out. Now he’s putting on a Superman T-shirt and going off to shopping centres.’

There was no question that Simon Cowell fell a little bit in love with Pudsey the super cute pooch who won Britain's Got Talent this year. Would he ever resort to dognapping? Spoof artist ALISON JACKSON — with a little help from a Simon Cowell lookalike and Toggle, Pudsey’s real-life brother — imagines what might have happened.

See all the pictures HERE